How to Add Content to your Snippets: A Beginners Guide
So you’ve just created your first snippet and are ready to share it with the world. How do you get people viewing your creation? After all, a snippet is essentially a webpage that only has a title, description, and link. The rest is up to the reader to figure out. For example, what kind of content should your snippet have? What information should it contain? How can you make it stand out from the rest of the snippets in the same category? Let’s be honest: creating snippets isn’t as easy as we thought it would be. There are so many things to consider before even getting started. However, don’t let this scare you away. We know you can do this! With the help of this article, you will be well on your way to sharing your first snippet with everyone who needs to see it. Let’s get started!
What is a Snippet and Why Should You Care?
A snippet is a piece of content that is typically shorter than a blog post (we’ll get to that later). Think of them as bite-sized pieces of content that anyone can curate by using the Sniply dashboard. Snippets are typically used for SEO and link building, but can also be great for driving traffic to your site. Let’s break down why you should care about snippets: - They Are SEO Friendly - Snippets are great for SEO because they allow you to create content for your target audience. They’re also much shorter than full-blown blog posts. This makes them ideal for people who are short on time but still want to read something useful. - They Drive More Traffic - Whether you’re an ecommerce brand or not, you should still be driving as much traffic to your site as possible. One way to do this is by creating snippets and posting them on sites like Pinterest, Reddit, or even Instagram. - They are a great way to interact with your customers - Have you heard of the term "content marketing"? If not, no worries! We’ll talk about that in the next section. Snippets are a great way to interact with your customers because they are bite-sized pieces of content that anyone can share, like, and comment on.
Understanding the Importance of Snippets
As we’ve just discussed, snippets are essential to any online marketing strategy. But what do they do exactly? And how do they differ from blog posts? Let’s get the basics out of the way. Blog posts are typically longer than snippets, contain more information, and are published less frequently. In general, blog posts are much more in-depth than snippets. However, that doesn’t mean that snippets aren’t important. Snippets are important for search engine optimization, getting your brand name out there, and, most importantly, lead generation. Let’s break down the importance of snippets even further: - They are essential for SEO - As we mentioned above, snippets are great for SEO because they allow you to create content for your target audience. They’re also much shorter than full-blown blog posts. This makes them ideal for people who are short on time but still want to read something useful. - They help you connect with your customers - We’ve already discussed how snippets can help you drive more traffic to your site (see above for more details). What we didn’t mention, however, is that snippets have the potential to help you connect with your customers in a more meaningful way.
How to create your first snippet
We’ve already gone over the basics of what a snippet is and why it’s important. Now it’s time to put your newfound knowledge to work! Before you start, remember that the best snippets are evergreen. In other words, they can be used anytime, anywhere and for any occasion. So how do you go about creating a snippet? Follow these six steps: - Find Something Interesting - We’ve all heard the old saying: you can’t write something if you don’t have anything to write about. This couldn’t be more true when it comes to creating a snippet. You need something interesting to write about. It could be your favourite holiday, a useful life hack, or even a funny GIF. The choice is completely up to you! - Understand Your Audience - Once you’ve found something interesting to write about, it’s time to understand your audience. What do they like? What topics do they like discussing? How can you make your snippet relatable to them? The best way to do this is by creating personas. - Write Your Snippet - Now that you’ve found something interesting to write about and understand your audience, it’s time to write! Make sure to keep your content short and to the point. You don’t want to bore your readers. Remember, your snippet is meant to be short! - Take Your Snippet to the Next Level - Now that you’ve written your snippet, it’s time to take it to the next level! There are a few ways you can do this. You can add links to your other content, create a custom image, or even include a call-to-action. - Post Your Snippet on the Right Platform - After you’ve created your snippet, it’s time to post it on the right platform! You’ve already spent all this time creating the perfect snippet. Now it’s time to get it in front of your target audience. There are tons of sites where you can post your snippet. Here are a few of our favourites: - Reddit - Instagram - Pinterest - Facebook
The Anatomy of a Good Snippet
Now that you know what a snippet is and how to create one, it’s time to understand what a good snippet looks like. Understanding the anatomy of a good snippet is essential if you want to get others to click on it. Let’s break it down: - Good headlines - A good headline is essential if you want to get clicks. Do you know how many people will read your article if they don’t even click on your snippet? Roughly 95%! That means that you only have a few seconds to catch the reader’s attention. A great way to do this is by using curiosity-inducing headlines. You can use numbers, questions, or any other type of word or phrase that makes the reader think: “What does this mean?” - Good images - You’ve probably noticed how many snippets have images on Pinterest. Why? Because it’s proven to increase click-through rates! If you have the option, use an image in your snippet. If not, at least make sure your headline is compelling enough to get people to click on it. - Good call-to-actions - A snippet is the perfect place to get your readers to do something. Maybe you want them to click on your link, download your ebook, or even comment on the snippet itself! Whatever it is, just make sure to add a call-to-action.
Summary
We hope that by now you have a good idea of what a snippet is, why it’s important, and how to create one. Snippets are an easy way to get your brand name out there, drive more traffic to your site, and interact with your customers. But before you can share your snippet with the world, you’ve got to create one. To do this, start by finding something interesting to write about, understanding your audience, writing your snippet, and posting it on the right platform. Remember, the best snippets are evergreen, have compelling headlines, images, and CTAs. Now that you know what a snippet is, it’s time to create your first one!
