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Free SEO courseLearn SEO: A Free, Step-by-Step Course
Everything you need to understand and do SEO yourself, in 65 plain-English lessons — from how Google works to keyword research, content, technical SEO, links, AI search and measurement.
10 chapters65 lessonsBeginner to advancedFree, no sign-up
A lot of people ask me where they should start if they want to learn SEO properly. The honest answer is that most of what you find online is either too basic or jumps straight into advanced tricks without explaining the foundations. So I put together this free course to fix that.
Let me explain how it works. The course has 10 chapters and 65 lessons, in the order I would teach SEO to a new member of our team. You start with what SEO is and how Google works, then move through keyword research, content, on-page SEO, technical SEO, links, local and ecommerce SEO, AI search, measurement and strategy.
Every lesson explains one topic in plain words, shows you a simple example, and ends with a small task you can do on your own website. Each lesson also links to the lessons before and after it, and to our longer blog guides when you want to go deeper. In brief: read it in order if you are new, or jump straight to the chapter you need.
The course is free and you don't need to sign up. And if at any point you would rather have our team handle your SEO for you, you can always ask us for a custom quote.
Start with lesson 1: What Is SEO? A Plain-English Introduction →
Course outline
All 10 chapters and 65 lessons
Chapter 1 · 7 lessons
SEO basics
What SEO is, how search engines work and how Google decides what to show.
Chapter 2 · 6 lessons
Keyword research
Finding the words your customers type into Google and understanding what they want.
Chapter 3 · 6 lessons
Chapter 4 · 8 lessons
On-page SEO
Optimizing each page so search engines and people understand it at a glance.
- Title Tags: How to Write Titles That Get Clicks
- Meta Descriptions: Writing Snippets That Earn Clicks
- Headings and Page Structure (H1 to H3)
- SEO-Friendly URLs: How to Structure Your Page Addresses
- Internal Linking: Connecting Your Pages
- Image SEO: Alt Text, File Names and Speed
- Video SEO Basics
- Structured Data and Schema Markup for Beginners
Chapter 5 · 13 lessons
Technical SEO
Making sure search engines can crawl, render and index your site without problems.
- Site Architecture: Organizing Your Website
- Robots.txt: Controlling What Search Engines Crawl
- XML Sitemaps: Helping Google Find Your Pages
- Getting Pages Indexed (and Keeping Some Out)
- Canonical Tags Explained
- Redirects: 301, 302 and When to Use Them
- Page Speed and Core Web Vitals
- Mobile-First Indexing and Mobile SEO
- HTTPS and Website Security for SEO
- JavaScript SEO Basics
- International SEO and Hreflang
- Site Migrations: Moving or Redesigning Without Losing Traffic
- How to Run a Basic Technical SEO Audit
Chapter 6 · 6 lessons
Link building and authority
Earning links and mentions that show search engines your site is trusted.
Chapter 7 · 4 lessons
Local and ecommerce SEO
SEO for businesses that serve local customers or sell products online.
Chapter 8 · 3 lessons
SEO for AI search
How AI Overviews, AI Mode and chat assistants change SEO, and what to do about it.
Chapter 9 · 6 lessons
Measuring SEO
Tracking what's working and proving the value of SEO.
Chapter 10 · 6 lessons
Putting it all together
Turning everything you've learned into a plan, choosing tools, and getting help.
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