Summer (July) 2003. Fritz replaced Google's monthly batch index updates with incremental, near-daily refreshes, ending the Google Dance and starting the daily ranking movement called “everflux.”
June 2003. Esmeralda was the last of Google's regular monthly index updates, marking the end of the “Google Dance” as Google moved toward rolling, near-daily index changes.
May 2003. Dominic changed how Google counted and reported backlinks, while webmasters saw Freshbot take over from the monthly deep crawler, a step toward the end of the Google Dance.
April 2003. Cassandra was reported to target hidden text, hidden links and mutual links between co-owned websites, one of Google's first clear moves against manipulative link patterns.
February 2003. Boston was the first Google update the SEO community named, reportedly announced at SES Boston during the era of monthly “Google Dance” index refreshes.
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