Algorithm Updates
Google's March 2025 Core Update Explained
Google's March 2025 core update ran from 13 to 27 March. Here is what Google confirmed, what data providers saw and how AI search changes complicate the picture.
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Algorithm Updates
Google's June 2025 Core Update: Partial Recoveries and Big Swings
Google's June 2025 core update ran from 30 June to 17 July and brought big swings plus some partial recoveries. Here is what is confirmed and what is anecdotal.
Algorithm Updates
Google's August 2025 Spam Update: A Nearly Month-Long Rollout
Google's August 2025 spam update took almost four weeks to roll out. Here is what Google confirmed, what was observed and how to audit your site.
Algorithm Updates
Google's December 2025 Core Update Explained
Google's December 2025 core update ran from 11 to 29 December, right through the holidays. Here is what Google confirmed and what analysts observed.
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