AI Search
Brand Facts Page: A Single Source of Truth for AI Assistants
AI tools piece together brand descriptions from many sources. A clear, dated facts page gives them — and journalists — one accurate reference. Template included.
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Analytics
Share of Search: A Leading Indicator of Market Share
Share of search compares branded search demand across competitors. Here is how to calculate it, which data sources to use, and how to read it without fooling yourself.
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