Generative engine optimization (GEO) is the practice of making your content easy for AI answer engines to find, trust and cite. Here is what the research actually shows and how to apply it.
GA4 now has an AI Assistant channel, but it doesn't tell the whole story. This guide shows how to find, segment and report on traffic from ChatGPT, Gemini, Perplexity and other AI tools.
ChatGPT now searches the web and cites sources. Here is what OpenAI actually says about appearing in ChatGPT search, and a practical plan to get your brand mentioned.
AI SEO tools can save hours on research, clustering and drafting, but they also invent facts and miss context. Here is where they help, where they hurt, and how to use them safely.
Forty tested prompt templates for ChatGPT and Claude covering keyword research, content, on-page, technical and local SEO, with a simple framework for writing your own.
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