Content Marketing
How to Update Old Content to Boost Rankings
Your existing content is often your fastest SEO win. Here is a practical process for choosing which posts to refresh and how to update them properly.
Content Marketing
How to Build a Content Marketing Strategy
An eight-step framework for building a documented content marketing strategy, with KPI and channel tables, a one-page template and mistakes to avoid.
Content Marketing
SEO Content Writing: How to Write Content That Ranks
A practical guide to SEO content writing – from intent research and outlines to on-page optimisation, editing and a pre-publish checklist.
Content Marketing
How to Do a Content Audit (With Template)
A step-by-step content audit process with the template columns we use, a keep/update/merge/remove decision table and Google’s guidance on pruning.
Content Marketing
YouTube SEO: How to Rank Your Videos
How YouTube search actually works – relevance, engagement and quality – and a step-by-step process to optimise your videos for YouTube and Google.
Content Marketing
How to Write a Blog Post: A Step-by-Step Guide
A practical, step-by-step process for writing blog posts that readers finish and search engines understand, from topic choice to publishing checklist.
Content Marketing
How to Create a Content Calendar (With Template)
A step-by-step guide to building a content calendar your team will actually use, with template columns, workflow statuses and planning tips.
Content Marketing
Content Repurposing: Get More From Every Piece
How to turn one strong piece of content into many formats for different channels, without creating duplicate or low-value pages.
Content Marketing
Evergreen Content: What It Is and How to Create It
What evergreen content is, how to find timeless topics with steady demand, and how to write and maintain pages that keep earning traffic for years.
Content Marketing
Content Distribution: Channels and Strategy
How to plan content distribution across owned, earned and paid channels, with a channel comparison, a step-by-step plan and the metrics that matter.
Content Marketing
How to Write a Marketing Case Study That Converts
A practical guide to planning, writing and promoting customer case studies that build trust and move prospects towards a decision.
Content Marketing
How to Write an SEO Content Brief (With Template)
A step-by-step guide to SEO content briefs, with a template, a worked example and tips for briefing human writers and AI tools.
Content Marketing
Copywriting Formulas That Work (AIDA, PAS and More)
A practical guide to the classic copywriting formulas – AIDA, PAS, BAB, FAB, 4Ps and more – with examples and a process for choosing the right one for each channel.
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