Analytics
Heatmaps: How to Use Them to Improve Your Website
Heatmaps show where visitors click, how far they scroll and what they ignore. Here is how to set them up, read them without jumping to conclusions, and turn them into page improvements.
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Analytics
A/B Testing: How to Run Experiments That Work
Most A/B tests fail not because the idea was bad, but because the experiment was. Here is how to plan, size, run and read tests that give you answers you can trust.
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