Spam bots, scrapers and headless browsers inflate traffic and distort conversion rates. This guide shows how to recognise bot traffic in GA4, what Google filters for you, and how to clean your reports and protect your forms.
Most GA4 properties look fine while quietly double counting leads or crediting payment gateways with sales. This six-pass GA4 audit finds the faults and keeps them fixed.
Your own team's visits can quietly distort GA4 data. Here is how to define internal traffic, test and activate data filters, and handle remote workers without IP addresses.
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