Technical SEO
Pagination and SEO: Best Practices
Paginated category pages, blog archives and forums can help or hurt SEO depending on how they are built. Here is how to implement pagination the way Google recommends.
Technical SEO
Faceted Navigation SEO: How to Handle Filters
Product filters help shoppers but can create endless crawlable URLs. Here is how to handle faceted navigation so search engines focus on the pages that matter.
Ecommerce
Product Page SEO: How to Optimize Product Pages
Product pages capture high-intent searches. Learn how to optimise titles, copy, images, variants and product data so your product pages rank and sell.
Ecommerce
Category Page SEO: How to Rank Ecommerce Categories
Category pages target your most valuable commercial keywords. Learn how to research, structure and optimise them, and how to handle filters and pagination.
Ecommerce
Shopify SEO Guide: How to Optimize Your Store
Shopify handles much of technical SEO for you. This guide covers the rest: collections, product content, URLs, redirects, speed, structured data and robots.txt.
Ecommerce
Product Schema and Merchant Listings: Get Rich Results
Learn the difference between merchant listings and product snippets, which Product schema properties Google needs, and how to implement and validate them.
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