AI Search
How to Track ChatGPT and AI Traffic in GA4
GA4 now has an AI Assistant channel, but it doesn't tell the whole story. This guide shows how to find, segment and report on traffic from ChatGPT, Gemini, Perplexity and other AI tools.
Analytics
Google Analytics 4 for Beginners: The Complete Guide
New to Google Analytics 4? This guide walks you through setup, events and key events, the reports worth checking and the settings most beginners miss.
Analytics
SEO KPIs: 15 Metrics to Track and Report
Not every SEO number deserves a place in your report. These 15 SEO KPIs cover visibility, traffic, engagement, technical health, authority and revenue, with sources and targets for each.
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