Generative engine optimization (GEO) is the practice of making your content easy for AI answer engines to find, trust and cite. Here is what the research actually shows and how to apply it.
ChatGPT now searches the web and cites sources. Here is what OpenAI actually says about appearing in ChatGPT search, and a practical plan to get your brand mentioned.
Perplexity answers questions by searching the web in real time and citing its sources. Here is how it picks pages, and what you can do to become one of them.
AI Mode turns Google Search into a conversation, answering complex questions with a written response and supporting links. Here is what it changes for SEO, and what it doesn't.
llms.txt is a proposed Markdown file that gives AI tools a curated map of your site. It is easy to create, but no major AI search engine has confirmed using it. Here is how to decide.
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