AI Search
Adding AI to "How Did You Hear About Us?": Self-Reported Attribution
Analytics misses much of AI search's influence. Asking customers where they heard about you, with AI assistants as an option, fills the gap.
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Paid Ads & CRO
Google Ads Lead Form Assets: Capture Leads Without a Landing Page
Lead form assets let searchers submit their details without leaving the ad. Here is how to set them up, connect them to your CRM and avoid junk leads.
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