#link exchanges

Articles tagged link exchanges.

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Algorithm Updates

The Bourbon Update (May 2005): Duplicate Content and Reciprocal Links

Rolled out late May to June 2005. Bourbon brought about 3.5 quality changes, per GoogleGuy, and was linked to duplicate content, www/non-www canonical issues and reciprocal link schemes.

October 24, 2026·10 min readDeep dive

Link Building

Link Exchanges: When They Become a Problem

Not every reciprocal link is a problem. Learn where Google draws the line on link exchanges and how to clean up if you have overdone it.

October 13, 2026·6 min readQuick read

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