
Algorithm Updates
Neural Matching Explained: How Google Connects Concepts
What Google has said about neural matching, how it compares with RankBrain and BERT, and how to write concept-led content.

What Google has said about neural matching, how it compares with RankBrain and BERT, and how to write concept-led content.

To sort its search results, Google uses a machine-learning system known as the RankBrain. Ask how it works and fits into the overall classification scheme of Google?…
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