SEO
Why Did My Google Rankings Drop? A Step-by-Step Diagnosis
A sudden ranking drop feels urgent, but the fix depends on the cause. Use this step-by-step diagnosis to find out what really happened before you change anything.
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Articles
Algorithm Updates
Page-Level or Site-Wide? Locating the Scope of an Update Hit
Before fixing an update drop, find out where it happened. Here is how to split losses by page, directory and template, and how to read the patterns.
Algorithm Updates
Should You Roll Back Site Changes After an Algorithm Update?
When a ranking drop coincides with a site change, reverting can feel safe. Here is how to tell whether a rollback will help, and how to test it properly.
Algorithm Updates
Prioritising Which Pages to Fix After a Core Update
Not every page hit by a core update deserves equal effort. Use a simple score based on lost clicks, value and fixability to plan your recovery work.
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