Algorithm Updates
Google Passage Ranking: How Individual Passages Get Ranked
Passage ranking lets Google judge a page's relevance from individual sections. Here is what was announced, what it is not, and how to structure content for it.
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Algorithm Updates
Neural Matching Explained: How Google Connects Concepts
What Google has said about neural matching, how it compares with RankBrain and BERT, and how to write concept-led content.
SEO
Semantic SEO: How to Write for Meaning and Context
Google matches meaning, not just words. Semantic SEO is how you write content that fully answers a topic, uses natural language and connects related ideas.
SEO
LSI Keywords: Myth vs Reality
Google has said there is no such thing as LSI keywords. Here is where the myth came from, what is true about related terms, and what to do instead.
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