Analytics
Referral Traffic in GA4: Find It, Clean It and Grow It
Referral traffic shows which websites send you visitors, but GA4 data is often polluted by payment gateways and your own domains. Here is how to find, clean and grow it.
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Analytics
Direct Traffic: What It Really Means and How to Reduce “Dark” Visits
Direct traffic isn’t just people typing your URL. It’s GA4’s bucket for every visit it can’t attribute. Learn what’s really inside it and how to shrink the unknown part.
Analytics
Website Traffic Sources: Every Channel Explained (and How to Read Them)
Where your visitors come from shapes every marketing decision. This guide explains sources, mediums and channels in GA4, what each channel means and how to balance your mix.
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