Algorithm Updates
The Vince Update (2009): Did Google Start Favoring Big Brands?
In 2009 big brands seemed to jump up Google's results. Google said Vince was about trust, not brands. Here is what happened and how small businesses can compete.
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How to Write an About Page That Builds Trust
Your About page is where visitors decide whether to trust you. Learn what to include, how to write it and how to optimise it for search.
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