Content Marketing
How Long Should a Page Be? Sizing Content to the SERP
Word count isn't a ranking factor, but the SERP shows how much depth a search needs. Here is a simple method to size any page and brief writers without padding.
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Content Marketing
Subtopic Coverage: Making a Page Complete Without Padding
Longer isn't better; complete is. Here is a simple method to find the subtopics a query expects, cut what doesn't help, and add something new.
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