SEO for SaaS
Saas Companies need specialised SEO services and we provide that.
Most of the Saas companies are aware that content and SEO are the things that can drive a lot of traffic to the website without spending a penny.
With our specialised "SEO for SaaS", we can help you get a huge number of sales.
Result Oriented SEO
We are determined to provide result-oriented SEO services to our SaaS based companies. Being the industry experts, we know how important is the content and the links for a website's SEO.
Why do SaaS agencies need SEO?
SaaS stands for Software as a Service. SaaS agencies do need an expert guidance to gain some exposure on the internet. As they build products, they should focus on that only as they are expected to be good at it.
SaaS companies or agencies should always outsource the SEO work to agencies so that they can focus on the quality of the product they are working on.
On a long-term basis, SEO can give a boost to free traffic for SaaS websites. As they need funds for various other marketing activities, they can save a lot of money with SEO.
The answer to get all SaaS based clients is to get top rated SEO services.
Here are some more reasons why you should get SEO services for SaaS:
- It doesn't cost a penny to get visitors through SEO. Moreover, you get more targeted traffic from SEO which are more likely to convert as compared to paid ads.
- Paid advertising is certainly one of the easiest ways to get traffic to your website, but it will not yield anything in the long run.
- SEO for SaaS companies is something that you can rely upon and the conversion rate will definitely be quite high and along with that brand value also increases. This is because nowadays, people can easily differentiate between an Ad and an organic result.
- We, as a highly rated SEO Agency, can get your SaaS business visible in the top 3 in the very legit time period.
- 90% of visits are stolen by the results that appear in the top 3 results. Therefore, it is important to be in the top 3.
- It may seem like an easy task to be in the top 3 like all SEO agencies boast. But, it is not that simple in the case of SaaS business websites. It requires a lot of brainstorming and customized strategy.
Use of SaaS SEO to boost your Sales
Defining the Right Audience
It is important to define the right audience so the irrelevant traffic can be avoided. The traffic that have nothing to do with the SaaS business will probably be of no use.
Only the people who are actually searching for a similar service are likely to convert. It is important to use the ToFu, MoFu & BoFu strategy to attract users.
By defining ToFu (Top of the funnel), MoFu (Middle of the funnel) & BoFu (Bottom of the funnel) strategies, we also filter out the audience into segments. This helps in targeting the right people in the right way.
On-Page Optimisation
There are a lot of SEO professionals claiming the traditional SEO methodologies to be still working in 2021 and later.
But let us be very clear in this. Traditional SEO methodologies do not work for SaaS businesses. You have to be different to appear on top of the search results.
Google cannot be manipulated these days. All the processes of optimisation have to be very straightforward, yet productive. The agency that works on SEO for SaaS must know how to deal with the complex algorithms of Google.
Content Marketing for SaaS
The content has to be written differently when we deal in SaaS. The SEO and content strategy go hand in hand but is different from SEO that is done for normal websites. In the case of content marketing for SaaS the content has to target the audience from B2C and B2B variably.
Content can simply make or break your website in SEO. This is why content has be quite relevant to the niche by covering ToFu, MoFu and BoFu. All of these should be covered using content.
Link Building for SaaS Businesses
Link building for SaaS businesses is one of the toughest thing to do. It is not quite the same as for other service based websites. Service based websites have straight forward approach in link-building whereas SaaS follows the opposite approach.
All kinds of backlinks are not good for SaaS websites simply because they have no to very less relevancy score with the SaaS website being targeted for SEO.
The SaaS SEO Process
Step 1 - Research
The 1st and the foremost step involved in each and everything we do in SEO is the research. We have to be very sure about what we do because whatever we do in SEO can have long-term effects.
To avoid any negative long-term SEO outcomes, we plan the research according. Once we complete the research, we can then proceed with the next step.
Step 2 - On Page SEO
After the research has been done, on-page SEO has to completely done which includes the user experience of the website, page loading speeds, internal linking, website content, etc.
There are a lot of things that are on the technical side, as well as non-technical side which need to be taken care of while working in SaaS websites.
Step 3 - Content Building
In order to attract users on the website, content has to be relevant and attractive for the users to navigate within the website.
Usually, people in SaaS industry rely on content that is service-based or product-based, which is a mistake. Content has to be built around ToFu keywords and can be funneled down with content strategies.
Step 4 - Reporting
After all the above steps are done, the final step comes out to be reporting.
This helps in analysing what has been done till now and what out of them is working well and what not.
Reporting is the main part in not only SaaS type business, but in all other kinds of businesses too.
Frequently Asked Questions about SEO for SaaS
How are SaaS SEO companies different from other SEO companies?
SaaS SEO Companies are different from other SEO companies in terms of working strategy. Normal SEO companies work to generate traffic whereas SaaS SEO companies work to generate leads.
How SaaS SEO services help companies?
SaaS SEO services help companies in generating leads and increase the number of sales resulting in surge in company's revenue. Hence, it is a good idea to hire a specialised SaaS SEO agency for your business.
How much SaaS SEO services cost?
SaaS SEO services cost somewhere between $400 to $1000 per month depending upon the duration of the agreement. The longer the duration, the lower is the cost per month.
How long does it take to see results in SaaS SEO?
It usually takes a month to see the difference in results when working on SaaS SEO. To see the improved ROI, one must wait at least 3 months, as the brand building takes time.
