Best SaaS marketing strategies
SaaS businesses are now a thing in 2021 and will see a continuous growth in the upcoming years.
With the evolution of new technology each day it is becoming tougher and tougher to decide how to generate more sales for your SaaS business.
Every digital marketer has a different story to tell. But this is not about the stories they tell as this is no child's play.
Keeping in mind that every SaaS business is unique, I have listed down some of the strategies that will always work irrespective of what the business model is.
Here are the best SaaS marketing techniques so far:
Generate leads with Facebook Ads
Facebook being one of the largest social networks worldwide has a very wide range of users. You may have any kind of product or service, your potential customers or clients are already browsing on Facebook.
Also, the lead generation campaign on Facebook does not cost a lot and you can easily get a lot of data from there.
Another reason for choosing Facebook Ads is that you get to know about what are the kinds of people who are interested in the service you provide.
In other words, Facebook can help you define the persona for the SaaS business you are running.
Write Content for Potential Customers
Whenever there is a new kind of SaaS business or website in the market, it is important to gain visibility on the internet.
The best way to gain visibility on internet is SEO for SaaS. SEO can not only help you gain visibility, but will also get you clients for free.
Let's assume that you have a classified website and want customers to come and list their product or service on your website.
The best way to attract users to your website is to give them a reason to convert. This can be done by providing them the content they may be looking for.
For example, they may be looking to sell their house and they might search for terms such as, "best way to sell property". So if you write content on this topic, the user might come and list his property on your website.
Advertise on YouTube Videos
The audience is now moving towards more interactive content which is in videos indeed. The fact is that YouTube is the second most popular search engine after Google.
We can target all kinds of users on YouTube. This will be one of the best advertising methods for an SaaS website because people are probably not aware of the kind of website you have.
It is important to give users a visual overview of what your SaaS website is about. A video such as a walkthrough with a voiceover with be the best thing to advertise with.
We can consider another fact that people can easily remember the things that are more interactive.
Guest Posting on Popular Websites
Every startup needs brand awareness which cannot be gained without the help of others. One thing that can be done is collaborating with several content hubs that are present on the internet.
The reason why this can help your SaaS brand gain exposure is these websites already have a large database of users.
Your content can be read by a huge number of users just by publishing it on a popular website with a strong user base.
This is one of the easiest ways of building awareness and indirectly generating traffic for your SaaS website.
Build Affiliate Network
It is always good to have a helping hand in your work especially when you are just starting off.
Building affiliate network can help you get a lot of users for your SaaS website. Affiliates usually have a strong user base and can help in brand building a lot though for a small commission.
But bear in mind that even though you need to pay some commission to get some users on your website, that is going to help in any case.
Conclusion: These methods can give your SaaS business a boost but this is not a comprehensive list of things that need to be done to grow an SaaS business website.
