What is Panda Update Google?
Panda is the official name of a Google update that is intended to reduce the prevalence and rewards unique and convincing content of low-quality, thin content in the search results.
User complaints about the growing influence of "content farms" were growing rampant at the time Panda launched.
Google's Panda algorithm assigns pages a quality classification that gets incorporated as a ranking factor used internally and modeled upon human quality ratings.
Websites that are recovering from Panda's effect do so by revision of pages with low content, the introduction of high content in a new format, the removal of filler words, and more than fold advertisements and the general enhancement of user experience.
Why Google Created Panda?
In 2010 Google's reduced search results were seen to become a topic that regularly turned around and the emergence of the business model "information farm."
Google's Amit Singhal later revealed to Wired at its TED, the late 2009 "Caffeine" upgrade, which significantly accelerated Google's ability to rapidly index contents.
On February 24, Google published a blog post that indicates that it has significantly improved our ranking, a change that has a significant impact on 11.8% of our inquiries.
Danny Sullivan was initially called a 'Farmers' update by the search engine land founder, although Google later revealed that it was internally called the 'panda' by the name of the engineer who produced the breakthrough algorithm.
The SEO industry has made the most noticeable shift in how strongly "books" were affected, where SEO practitioners published poor-quality books as a way of connection building on sites like ezinearticles.com.
The majority of sites also showed that their templates were less appealing, their ads more invasive, their inflation, low publishing standards, their sentences replayed, bad analysis, etc.
Especially for "content farms" after an update eHow and wikiHow were best. The subsequent updates will hurt the more "appropriate" types of materials, costing Demand Media $6.4 million in the fourth quarter of 2012.
On What Basis Was Panda Created?
Cutts said the engineer had come up with a "strict collection of questions":
- Will that be perfect if it was in a magazine?
- Does the platform have unnecessary advertisements?
The algorithm was then compared with the interview rankings of human performance by combining multiple ranking signals. Singhal describes the finding of a plane hyperspace, which differentiates between good and bad.
The following 23 questions, based on the algorithm Singhal published later as guiding questions:
- Do you know what information this article provides?
- Does this article come from an expert or an amateur?
- Does the website have duplicate, overlap, or unnecessary items on the same or similar topic that contain somewhat different keyword variants?
- Would you like to provide this website with credit card information?
- Have any spelling, style, or factual errors been made in this article?
- Does the site generate content by attempting to devise what is suitable for search engines, or are the subjects driven by genuine interests of site readers?
- Does the Search Results page give substantial value compared to other pages?
- How much content is checked for quality?
- Does the article explain the two sides of a story?
- Was the article edited well, or did it appear hastily created or messy?
- Do you have faith in the health-related knowledge from that platform?
- Are you going to recognize this site as a leading source when named?
- Is this article a summary of the subject comprehensive or complete?
- Will the article contain over and above apparent objective criticism or knowledge?
- Do you want to bookmark this kind of page, share it with a friend or recommend it?
- Is there an excessive number of advertisements in this article that interrupt or disturb the main content?
- Do you expect this article to be published in a printed magazine, encyclopedia or book?
- Are the papers short, unsubstantial, or lack helpful specifics?
- Have the pages been created with great care and attention to detail or less attention to detail?
- Will users complain about the pages they see from this site?
One post, Biswanath, helped the author explain how to make user behavior classifications on landing pages with machine learning algorithms.
While the paper does not apply to the Panda algorithm, it seems that Panda is, in fact, a machine-learning algorithm with the help of his namesake and the matter.
Until now, most of the SEO industry has assumed that Panda works using machine learning to predict how people perceive the quality of content. It will not have been apparent if the signals get used to assess the sites of poor and non-poor quality in the machine learning algorithm.