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Everything You Need to Know About SEO | Beginner to Pro

What is Search Engine Optimization (SEO)?

What is Search engine Optimization

SEO

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

SEO is one of the most common term used by Digital Marketers in the modern era. Let's go through it's concept step by step. I want my readers to understand the concept in depth without beating around the bush. Here we go.

What is meant by SEO?

SEO or Search Engine Optimization is a process of optimizing a website in such a way that it tends to appear in top of organic search results so that one doesn't need to spend on search engine ads.
Though this is a self sufficient definition of SEO, yet some of non technical people might not understand it. So let's make it simpler by defining other terms related to SEO.

What is a Search Engine?

Search Engine is a software or a website that is used to search the database of data stored locally or a specified location. In case of Search Engine Optimization, Search Engines are the websites that we regularly use to get the latest information about a business, a term, statistics or almost anything. Some of the most popular search engines are Google, Bing, Yahoo, etc.

What are the Types of SEO?

SEO is broadly classified into 2 types based on the tasks and are of 3 kinds based on practices.

The 2 classified types of SEO based on tasks are:

  • On-page SEO: On-page SEO consists of the tasks that are performed to optimize the website's internal things such as website structure, the content of the website, and more.
  • Off-page SEO: Off-page SEO consists of the tasks that are performed to build backlinks and citations for the website. Basically, anything that is done to boost a website's online presence is a part of Off-page SEO.

The 3 kinds of of SEO based on practices are:

  • White Hat SEO: The SEO techniques that are known to and are recommended by search engines are known as white hat SEO techniques.
  • Black Hat SEO: The SEO techniques that are unknown to search engines or are used to manipulate search results are known as black hat SEO techniques.
  • Grey Hat SEO: Grey Hat SEO is a technique that is a mixture of both white hat and black hat SEO.

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