What is Search Engine Optimization (SEO)?
SEO is one of the most common term used by Digital Marketers in the modern era. Let’s go through it’s concept step by step. I want my readers to understand the concept in depth without beating around the bush. Here we go. What is meant by SEO? SEO or Search Engine Optimization is a process […]
Robots.txt vs Meta Robots
What is Robots.txt? Robots.txt is a file that is placed at the root directory of any domain. It is the first file that is read by crawlers on the website. IT is basically a set of protocols that a user can set for different crawlers. What robots.txt does? Robots.txt is a derivative that instructs crawlers […]
Everything About Google Search Console in 2020 and later
What is the Search Console? The Search Console is a free analysis tool offered by Google. This means that webmasters have a very fine tool at hand – because the GSC helps you to keep an eye on the current status quo of your website on Google and provides valuable information on where it still has […]
Google Rankbrain
To sort its search results, Google uses a machine-learning system known as the RankBrain. Ask how it works and fits into the overall classification scheme of Google? This is what RankBrain we care about. First of all, there is Bloomberg ‘s story has hit the news of RankBrain. Secondly, Google has now provided additional information […]
Tabbed Content SEO | Accordion Content And SEO | Does it hurt SEO? | 2025 Update
There are a lot of myths around this topic that have prevailed for a lot of time in the SEO industry. One of those myths is “Google does not crawl content in accordion” or “Content hidden in tabs is not crawled by Google”. Let me explain it to you in brief. What Google thinks about […]
E-A-T SEO: Everything You Need to Know
What is E-A-T? For SEO, E-A-T stands for knowledge, authority, and trust. This definition is widely discussed in the Performance Guidelines of Google. Proving good E-A-T on and off your website can help to boost Google’s rankings. In certain places, E-A-T is of particular interest to us. But all SEOs are not in agreement that […]